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Black Friday, Holiday Shopping Focuses on American-Made Products
Missouri Ag Connection - 11/27/2023

While you're out to find Black Friday and holiday shopping deals today, many "Made in America" items may be on your preferred list.

A new poll by Morning Consult in coordination with the Alliance for American Manufacturing reported 83% of American consumers prefer to buy American-made products.

Awenate Cobbina, CEO of Shinola and Bedrock Manufacturing, said it is important to promote the nation's economy by boosting jobs and local businesses.

"Manufacturing in the U.S. is at the core of who we are," Cobbina pointed out. "Our people celebrate that passion and our products reflect this commitment. No one said this journey is an easy one, but we believe it is the only path to take."

The poll found three in four U.S. adults want companies penalized for falsely marketing their goods as "Made in the USA." In recent years, the Federal Trade Commission has increasingly pursued financial repercussions for fraudulent Made in USA claims.

Among those polled, 70% supported offering a tax credit to consumers who legitimately purchase American-made goods.

Industry leaders have said it's an exciting time in U.S. manufacturing. The National Association of Manufacturing reports growth in American manufacturing over the past 10 years, and specifically, large jumps since 2016.

Scott Paul, president of the Alliance for American Manufacturing, sees semiconductor, construction and clean-energy jobs coming back, and says he is optimistic about what the future holds.


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