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Missouri Retail Farm Market School in Carthage Aug. 1
Missouri Ag Connection - 07/27/2016

A University of Missouri Extension retail farm market school addressing the topic of "Farm Fresh Produce That Sells Itself" is being presented from 9:30 a.m. to 3:30 p.m., Aug. 1, at Carthage Water and Electric, 627 W. Centennial Ave. in Carthage.

This program, known as the Retail Farm Market School, provides a basic understanding of produce marketing, which helps employees and producers understand and respond to consumer needs. Program participants will be able to provide the highest level of friendly, helpful and skilled service.

"The course is valuable for anyone who handles, processes, or merchandises fresh market produce for either farmers' markets or grocery store settings," said Robert Balek, horticulture specialist with University of Missouri Extension.

This day-long session includes several education delivery methods including professional produced video segments, take-home text, post-harvest handling references, group discussions, and hands-on activities.

This workshop provides employees with knowledge and skills for responding to customer needs. Topics include Produce Handling, Produce Quality, Produce Merchandising, Customer Service, Sanitation, and Fresh Cut Produce.

The material is appropriate for new employee training and as a refresher for existing employees.

"Part of being and feeling like a professional is knowing your job thoroughly and feeling comfortable and secure with your skills. Improving self-image as well as improving the image of your company in your customers' eyes is the goal of this program," said Balek.

The fee for the workshop is $20 per person and registration is due by July 30. The fee covers all reference materials, lunch, and refreshments.

For more information or a brochure contact Robert Balek at the Jasper County Extension Center at (417) 358-2158 or balekr@missouri.edu.


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